Every Strand Simply Curls Professional Curling Creme provides long lasting, healthy and vibrant hair. Helps to shape, define and enhance curls while eliminating frizz. No more drooping, dry-ends or frizz, just soft bouncy and shiny curls that last all day. For a long lasting, healthy and vibrant hair style. No more drooping, dry-ends or frizz, just soft, bouncy and shiny curls. After one use you'll be saying, yes... "It's all about the curls." HOW TO USE IT: Apply evenly on damp hair section by section from the root to hair tip. DO NOT RINSE OUT. It can be used on dry hair to create bouncy, curls that last all day.